Carla Cristina Morais Santos

Managed social media channels (Instagram, Facebook, LinkedIn), including content planning, creation, and scheduling to increase online presence.

Developed and implemented digital marketing strategies that significantly enhanced brand visibility and engagement.

Produced compelling graphic and textual promotional content (Reels, carousels, posts, stories) to captivate target audiences.

Monitored and analyzed social media performance metrics, identifying key insights and areas for strategic improvement.

Prepared monthly performance reports and proposed actionable improvements to optimize marketing efforts.

Supported the successful organization and promotion of company events and workshops.

Collaborated effectively with design and development teams to ensure visual communication aligned consistently with brand identity.

Planned and organized comprehensive programmatic content for Digital Marketing and Online Sales courses.

Developed and applied dynamic and practical teaching methodologies to enhance trainee engagement and learning outcomes.

Taught in-person classes focused on advanced marketing strategies, social media optimization, sales funnels, and e-commerce.

Provided individualized guidance and practical/theoretical support to trainees, ensuring their professional development.

Continuously assessed trainee performance through assignments, projects, and presentations, providing constructive feedback.

Consistently updated course content based on current market trends and emerging digital tools, ensuring relevance.

Facilitated debates, case studies, and sales simulations to reinforce learning and practical application of concepts.

Supported trainees in developing and refining final marketing plans and projects.

Managed retail sales of diverse products including food, beverages, and hygiene items, ensuring customer satisfaction.

Oversaw supplier relationships, including negotiation, ordering, and efficient stock replenishment.

Cultivated strong customer relationships, leading to enhanced loyalty and repeat business.

Provided exceptional customer service, ensuring positive public interactions and resolving inquiries effectively.

Managed warehouse operations, including precise inventory control (inbound/outbound), organization, and regular stocktaking.

Maintained accurate daily cash register records and ensured financial control.

Assisted in defining competitive pricing strategies and implementing effective promotional campaigns.

Collaborated on optimal product organization and display at the point of sale to maximize visibility.

Participated in the cleaning and maintenance of the commercial space, ensuring a presentable environment.

Supported the implementation of new technologies and organizational methods to improve operational efficiency.

Developed strategic action plans to support entrepreneurship development initiatives.

Provided general public assistance, offering comprehensive information on available programs and services.

Offered personalized support to entrepreneurs, guiding them on business formalization, access to funding, and capacity building.

Conducted site visits to local entrepreneurs to assess needs and identify improvement opportunities.

Presented Pro Empresa programs to potential beneficiaries and institutional partners, expanding outreach.

Supported the successful organization of events and workshops aimed at strengthening the entrepreneurial ecosystem.

Prepared detailed activity reports and monitored ongoing projects to ensure timely completion.

Collaborated with various departments within Pro Empresa to ensure effective execution of proposed actions.

Gained proficiency in using Uni-CV's internal systems for administrative and financial operations.

Assisted in preparing budget allocations and ensuring compliance with financial regulations.

Collaborated on the 2020 economic year budget forecast, contributing to financial planning.

Participated in the preparation of the Management Account, ensuring accurate financial reporting.

Supported the processing of expenses and revenues, maintaining financial records.

Analyzed and organized financial and administrative documents, enhancing data accessibility.

Assisted with budget execution control and financial planning processes.

Supported the preparation of periodic financial reports for management review.

Provided administrative and financial guidance and support to faculty, students, and the general public.

Assisted in digitizing and archiving institutional documents, improving record management efficiency.

Resold Criolinhas, Lda products, consistently ensuring high customer satisfaction and loyalty.

Actively acquired new clients, significantly expanding the company's commercial portfolio.

Presented and demonstrated products to potential clients, effectively highlighting benefits and competitive differentiators.

Negotiated prices, terms, and payment conditions in strict adherence to company commercial policies.

Managed comprehensive post-sales follow-up and robust client relationship management to foster long-term partnerships.